A booth on a tradeshow is more than just the company’s business card. It’s a great opportunity to meet new partners and to bond with your established ones. The booth has to reflect your brand identity and should leave your visitors with good vibes only. For every booth, no matter what size the design, the merch, and how you approach people are important. When you have a bigger one, things like music, food, and drinks, yeah especially drinks become important. At Sigma Malta 2023, Enchant Affiliates won an award in their category for the best booth. Well deserved I have to say. I can not recall in nearly 15 years of doing this job and attending more than 250 trade shows any company that created a welcoming atmosphere like them. We met at Sigma Cyprus where my friend Jack Decuzo was spinning in their booth. Fantastic sound and they had also 2 amazing barkeepers. You could feel that even the external contractors working there enjoyed it. The Enchant affiliates booth has a fashion vibe and their giveaways are high-quality shirts, hoodies, etc. When we met again in Malta, it was for me besides the times I had meetings, podcasts, or doing my speech the usual place I was hanging out. It was the place to network!